This edition focuses on the opportunities that are emerging from today's much changed consumer markets environment. With costs fluctuating, the need for innovative and creative brand management, and a possible paradigm shift in consumer behaviour, we look at new thinking outlining how consumer companies can thrive in the radically altered consumer markets landscape.

We have practical, game-changing insights on how to drive efficiency through centralised procurement, eye-opening new research on what drives consumers of luxury goods in Germany and China, and an important analysis of the impact of data theft on consumer companies. We have also provided insight from the results of our 2009 loss prevention survey and how retailers can better combat loss prevention.